Five steps to improve your social media ad campaign | Friday Five
Hi! I'm Charlie and in this Friday Five
I'm giving you my top five tips for
a paid social media campaign.
So when thinking about paid social media campaign,
you need to start with your
aims and objectives. It so easy to
look past this and you'll be amazed at
how many advertisers do.
When it comes to measuring performance and you haven't
got any aims the objectives,
what are you actually measuring? It's not uncommon for
advertisers to have multiple objectives.
Often the best campaigns do. It's making
sure that you structure your objectives to
make sure users are going from awareness
through to conversion in that clear
user funnel. This all may sound simple
but we can't stress how important it is
to set clear objectives right at the
start of your campaign.
Audiences - Know your audience.
A whole range of people use social media so it's important that you
target those who are most your business.
Like with every marketing campaign, you want to target those who
engage with your brand the most. So know
your customers DNA. How do they behave
online? What are their traits? What are their
values? But most importantly, what drives
them to engage with your brand? These are
the questions that you need to answer to
make sure that you can correctly segment
your audience to target them effectively.
Content. By segmenting your audiences you
can start to think about what messages
you want to push to these audiences. Because
we have so much information on who we
can target it can be really specific and
really tailored and relevant in our ads.
For example, you've created a brand new
healthy snack and you want to focus on
those people who are young, athletic, go to
gym and want to know the protein value of
that snack.
But also you want to focus on families
who have children and strong family
values, so you want to focus on the
nutritional value of that healthy snack
and how it can benefit children. The content
might be different if you're trying to
drive sales or if you're trying to drive
awareness, but you can only create
relevant content if you can correctly
segment your audiences and outline your
objectives right at the start.
Making sure you choose the right channel for your
social media campaign is crucial.
Review your objectives, take data from
your audiences and remove your content
to make sure that you choose the right
channel for you. Facebook, Twitter
Snapchat and Instagram are just some of
the channels that you can use, but it's
crucial that you put in this work before
you get to this stage to make sure that
you're using the right channels that
will benefit your campaign. Make sure you
use all the features available on these
channels and that you're adhering to
best practices for each channel to get
the best performance out of them.
To understand how your campaign is working you must have a
complete view of performance. This was
likely to include an attribution model,
which will give you an idea of where
each channel sits on that user funnel.
This will allow for smarter
optimisations and it will allow you to
refer back to your original objectives
to see how you have performed against them
Those have been my five tips on creating a
successful social media campaign. You can
read all about this on our blog. Don't
forget to subscribe to the channel and
thanks for watching.
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