Using Facebook next steps...

Good morning everyone. Welcome to the Good Exchange next steps to using Facebook webinar and thank you very much for joining. Hope you find the webinar useful and informative. So I'm just going to go through the agenda for the webinar today. So the agenda includes. Well I'll introduce you to the three presenters on the webinar. I will quickly take you through how to ask questions if you haven't been on a Good Exchange webinar before and remind you what it would be useful for webinar attendance to have set up already or things that you might need to have set up. Then we're going to spend a while on posting, talking about why Facebook is important, what a Facebook page looks like, how to make some great images on Facebook and then setting up your page using video, using drafting and scheduling to set up posts in advance and how to tag content in your Facebook pages and posts and then following on from that we're going to move on to building your audience which is going to cover things like liking sharing following and messaging and then a quick introduction to Facebook ads and boost posts. So on the webinar today you have three presenters I'm Marina Stegman so I' run the marketing at the Good Exchange so responsible for everything including the case studies and PR and the webinars and helping all of our users to get the best from the platform. We also have Paul Wilson on the line who's our social media trainer and he is a real expert on social media so if you've got any complicated questions I'm sure Paul will be jumping in to answer them and we also have Misha Wallace who's our client services administrator so any of you who are users of the Good Exchange already probably know Misha so she's responsible for making sure that all our users have the best experience and help you get going and solve all of your problems. So in terms of this webinar this is a next step on from our introduction to Twitter and Facebook webinar so ideally to get the most from this webinar you should already have access to an active Facebook personal account or a Facebook personal account in some way and ideally have administrator access to your charitable organization's Facebook page and also know how to save content such as documents and photos onto a file share so you can get them on and off and put them into Facebook. Now if you don't have any of those things don't worry about that. You can still watch the webinar but I would recommend that you also watch our introduction to social media webinar which I put a link there and all these slides will be available afterwards. Or you can go onto our website and look under resources and you can find that webinar there. So why Facebook. Now everyone knows about Facebook it has good and bad press but from a charitable sector point of view Facebook's important because a lot of people in the UK use it. So you can see here in these figures there are about 44 million active monthly Facebook users in the UK. So if you think there are about 68 million people in the UK that's a very high proportion of people and it's still growing so 5% growth between January 17 and January 18. Now one thing to bear in mind when you're making content for Facebook is that 86% of those users are now accessing via mobile so it's important to think about what things look at and test also things that you post on a mobile app. And if you are targeting particular genders you can see it's almost 50/50 between female and male. And another interesting fact is that the profile of users across the age groups now while there are more users in the 18 to 40 age group there are users across all age groups using Facebook so don't think that because I target a particular age group there won't be people using Facebook who I can target. Now you'll hear a lot more about some of the terms covered in this slide as we go through the webinar about posts and engagement of photos and links and things like that but I think the thing to take away from this slide is that most types of Facebook engagement yet there's a very similar type of connectivity with your audience. Facebook likes to push people to video which is why you can see here that you get a higher engagement rate for video So Facebook does do some some some things to promote video post to get more people to see them. But the other thing to bear in mind I know a lot of our users say well I haven't got very many people following me but what the research shows is if you have a smaller following you generally tend to get a higher engagement rate so more people connecting with you and more people reacting to you in commenting because your audience is likely to be more connected. When I was doing some research Cristiano Ronaldo's got the most followers in the world I think with about 122 million but I would expect that most of those followers are not really engaged in what he's doing everyday are not really commenting and liking and things like that so I wouldn't worry about that. So before we move on to the main webinar here's a summary of some of the standard Facebook terms that you may or may not be aware of. So everybody using Facebook has to have what's called a profile. It's your personal account it's called your personal profile. A page on the other hand is a business account or a charity account or a nonprofit account a brand a celebrity. So Facebook pages are visible to everyone on the internet and personal accounts or personal profiles you can make them private and only people you're connected with all your friends can see them. So posts are the description for the way that people communicate through Facebook with other people who are their friends or interested in you and your organization and a like is how you engage then with your Facebook page. So if you click like on a post for example it shows that you've enjoyed that post but you don't have to leave a comment. So one of the things that people try to do on Facebook to increase their engagement is to get more people to like things that they put on their pages Following is people who then can see things that you do on your page or your personal profile. So if you post a new post or a video your followers will get to see that you've done that and they get notified and we're going to talk about liking and following further on. So as I mentioned earlier friends are usually people you know and they're usually the ones you engage with on your personal profile when you're talking about things you're doing yourself rather than with your organization. The newsfeed on Facebook is like a newsfeed , like a ticker it's where the constantly updating moving lists of stories of what's going on in your organizational homepage or your personal page . And a group which we're not covering today , but we put group in, it's a way where you communicate with a group of people who share your interests. Now one of the things to bear in mind from your charity organizational point of view is a group is not an organization page it's more like a chat or a forum so what you need to do for your organization is set up a page not have a group. And finally the timeline that's where you share all your photos and posting it's the line in the middle where you can see what's going on. So then moving on from that organizational Facebook pages and this is where a lot of people we talk to get very confused. So if you're a business or an organization or a community group for example you can only have a Facebook page, you don't have a personal profile but to get a Facebook page you first have to have a personal profile. So if you think of your page as more of a mini website or a microsite then that's what you use to promote and support your organization's activities and organizations messaging. So your Facebook page is where your organization builds a following but you don't have to be personally connected to the people who follow and like your Facebook page unlike your personal profile. So people who are interested in your organization can follow your organization, like your posts and see what you're doing You can also use your page to run Facebook advertising to promote your events run competitions for example and also you can see through your page the results of your Facebook activities or how many followers you've got how effective you're being for example. The other thing about Facebook pages is you nominate official representatives called administrators to create and manage a page so it's very controlled, who's allowed to put content on there who's allowed to react to content. So while your Facebook pages are managed via your personal profile they're completely separate so no one can see for example from your personal profile that you're an administrator of an organizational page or even that your personal account is associated with that page so don't worry that someone who's following you on your organization page can see what you're doing in the evenings and weekends. You can have different roles for your Facebook page so an administrator can do anything on a page but you might have someone who's just say in your marketing team who just puts content on so they could be an editor. As you can actually comment on Facebook pages which we'll cover later you might want to have a moderator who's responsible for looking at comments and making sure they're answered. You might have an advertiser who runs your Facebook adverts and you might have someone who's an analyst who's looking at the results or you could just have one person that does everything. But we would recommend you have at least two people on your Facebook page who are administrators because if one goes on holiday or leaves or something you've always got someone who can log into the page. And there's a link at the bottom to a useful Facebook help page about pages and also a useful blog from HootSuite about the difference between a Facebook page and a Facebook profile to explain more about that. So what does a typical Facebook organizational page look like. So this is the Good Exchanges page you can see there so first of all you can see our Facebook username so if you've already got a Facebook page you will have one of those if you haven't go and look at the introduction webinar it talks to you through how to set up one of those and how to set up your Facebook organisation. Then on the right hand side you can see you've got our story so it's a very short summary of who you are, what you're for and what you stand for. If someone comes to your page and they don't know you you may be the first place they go to to see what you do. On the left-hand side you'll always have your navigation menu. Now while that's maybe a standard menu Facebook quite often puts things up there that it thinks are right for you for example based on your category. So if you're in the charitable category you can see we've got we might have specific things in there like community. So at the bottom right you've got your community and you can see a quick summary from here how many people you've got so we've got four hundred and something people liking our page we've got so many followers you can see which pages we've liked and you can see so you can get a summary there of your followers really in your community. Now in the middle is what's called your timeline so you can see at the top of your timeline is where you can start writing a post. So what you have to do is type in there and start writing you can make live video and things like that and we're going to cover those a bit later and at the bottom you can see there we've got a pinned post. So at the moment we're promoting a Youth project in London you can see little pin there and we'll talk through how to pin a post to the top of your timeline so that's the thing that everybody sees who comes to your page. So you can see here on the right-hand side is a call to action button so this we've changed it here to the donate button so if you're collecting for something via the Good Exchange or fundraising you can change that call-to-action button to a donate button and point it to your project on the Good Exchange platform and we're going to talk about that a bit later. And you can see here popping up and this is our timeline so you can see your timeline as I said is like your news feed and it shows your followers what's going on in your organization in chronological order. So that's a summary of what a typical organization Facebook page would look like. So if you want to make your Facebook page look good one of the things that Facebook really pushes for is to have great images. So one of the things that you can use as a charity is a tool called canva and it's completely free for charitable and nonprofit organizations. Now if you came on one of our previous webinars we did cover some of this before but if you're new I'm going to talk through how to make these great images and use them in your Facebook. So all the images you can see here are images that we made in the Good Exchange for our Facebook pages and we're not designers by any means. So when you click on the link and you create an account for canva this is what you'll see. So you can see this is the Good Exchange's page this is me and it's got these you can see here. So in yours it might be empty but these are all the designs that we've made and the great thing about canva is it has templates so you don't have to worry about if I make a design for Facebook is it going to be the right size for the Facebook page is it going to fit. The other thing that you can do is to set your brand details. So any organization community group probably has colours themes and logos that you use all the time. So in canva you can select your brand so go to the left hand side click on your brand and you can choose what colors you want to use as standard for everything that you design in canva. So you can see here you'd recognize these are the Good Exchange colours we use this font called Titilium so I've put that in as a standard font and I've also uploaded all our logos here so every time I'm creating a design or anyone else in our team has, they automatically have access to the right colours to all the logos and the right font. So you upload your logo you choose your font and then those would be default through the future designs. Now one of the things that you might not know and this looks a bit complicated is I use purple or I use green but I don't know what sort of green but I don't know what sort of green so if you are a designer and you know about colours each colour will have a number so it may be that you know what's called the Pantone or CMYK or RGB code for your colours and I've put a link here to a calculator because what you need to know for canva is something that's called the hex code so it's a series of numbers that identify a colour. So if you just click on the link and click on the down arrow here and you start typing in a color if you know it So our Pantone for example is 3 5 5 C and you can see I typed in 3 5 5 C and it gives me the hex code. If you don't know that you might have an agency or designer who created your logo or brand and they can tell you what the colours are on the hex codes. If you don't know that you can just look up on the URL here there's an example so just go to that URL and it lists all the colours and you can just pick one that looks like the colour you use and just put that number in. So you don't actually have to know just pick something that looks similar. So once you've set up your brand and your colours and your font you can start making your Facebook cover and as I said the great thing about canva is it fits it exactly to the right size so if you've tried making a Facebook cover without a template it's quite fiddly getting the right size. So just go back to canva click on the create a design button and scroll down to the section here called social media and the email geaders and you'll see that you've got Facebook cover there. So just click on that and what happens is on your screen a template will appear which is exactly the right size for a Facebook cover. So you can see this template is empty it hasn't got anything in it. So what I do with my template is in canva they've got hundreds of standard layouts or edits so if you find one that you like, like the picture you can change the wording you can just select that Now if it's got a crown next to it you don't have to pay for it so they're free images that you can use there's no royalty or anything like that. So all you have to do is click and hold the design and drag it over to the rectangle in your screen and you can see here that the organic don't panic has appeared in my box exactly the right size for a Facebook cover page Alternatively you can make your own template. So go back to the main screen click on the elements and then on the grid section and then you can see you'll get a load of patterns with clouds on. So just pick one you like and drag it over. So you can see this one with two shapes has become two rectangles exactly sized for a Facebook cover so it's automatically fitted to the right size. Then choose some images. Now canva has got hundreds of free photos again that you can use so click on elements free photos and then if you are a good cause or community for a particular type of cause you can just type something in there and you'll get a list. So I typed in children and I've got a whole list here of free images children. So again just drag the picture over you can use the crop button at the top which you'll see to move it around if it doesn't fit and you can see now I've got a picture of some children in my Facebook sized canva cover. So then the other option is to use your own images. So you might have an image taken on your phone or you might have one for your website. So save them to a folder where you know you can get them so make a folder called Facebook images for example go back to canva and click on the button on the left called uploads. You can see it says upload your own images click on upload your own images go to the folder where you put the picture select your picture click on open and it will upload and you can see that my picture of my teddy bear is now appeared in the canva list and then again drag it onto the template just as you did in the previous slide. So now you can see I've got a Facebook cover with my picture of my teddy bear. But I've still got the cloud on the right-hand side. So I want to for some writing there. So again what you can do in canva is use shapes to put your text in. So click on elements click on the shapes box choose a shape. So I'm going to choose a square I'm going to drag the Square over and you can see because I set our brand colours it's automatically coloured that Square into the Good Exchange green so then I just go into canva's text to create a text box and you can see there's some text pops up and that that text is automatically in my font and I just drag these wordings over and start typing my own text. So you can move it to where you want you click on the text and type your own wording and then go to uploads and you see I can upload my image. So what I've created there is a customized Good Exchange completely right-sized Facebook cover which I can then upload to Facebook. So when I've got it in canva the next thing I need to do is make it available to use in Facebook. So give the design a title by clicking on the header bar so where it says up the top so I've typed the Good Exchange that says Twitter webinar it could say Facebook cover. To save the file click on download make sure that you save it as a PNG because that's what Facebook will need to import it . Click on the green download box you can see at the bottom you will see it saying hold tight preparing your design and then the PNG file will appear at the bottom of your screen. So you can see it there that's what it will look like. If you click on that arrow and then on show in folder it will take you to the folder where the image has been saved and then you can move it to where you put your Facebook images and then once it's there you can upload it to your cover page in Facebook. And if you don't know how to upload it into your cover page again we covered that in our introduction to Facebook webinar so you can go and look at how to do it there. Now if you want to make an image for a Facebook post as opposed to a cover you follow exactly the same instructions but instead of selecting a Facebook cover you can select a square social media graphic or Facebook post or just select social media and again you'll get a special shape sized up exactly for a Facebook post. Or again you can click on the create a design button and choose social media posts. Right so now I'm going to hand over to Misha who's going to talk you through how to put things on the Facebook page that you've made. So over to you you Misha. OK so basically once you have your Facebook page in place there's a number of things that you can add to it that essentially would create a sense of appeal really for people visiting the page and some little actions that they can undertake as well So again as Marina has already covered setting up the Facebook page , we do have that available in our previous webinar the introduction to Twitter and Facebook so if you haven't set up a page yet , have a look at that webinar first. So the first thing we're going to look at is the call to action button that you can add on to your Facebook page now Marina briefly covered that before.We have it set up as a donate button. Now basically this button you can have it set to a number of things, so you can have it set to send a message so visitors can message your organization. You can have it set to link through to a video that you'd like people to watch but the example we are going to show here is how to set it up as a donate button which we have covered before but it's a really useful tool to be able to link people through to your projects on the Good Exchange. OK so first of all there are a few little tweaks you have to make to your Facebook page before you can set up your donate button. The first of these is to set the language on your page as English UK . Because Facebook is a US platform it's sometimes defaults to English us it sometimes defaults to English US so switch that over to English UK and once that's been done you'll see that it's grayed out on the listing there. The next thing to do is to ensure that your page category is set as charity organisation and you can see that we've done that here. It has to be a charity organisation in order for the donate function to be available to your page. So you're going into the about menu on the left hand side and then it's general and category and you can edit that to call it a charity organisation. The next thing to do is return to your Facebook page itself and click on add a button and then the selection we're going to make is to shop with you or make a donation. And then select donate just below that and then next. What we're then going to do is add the link that we want to direct people to. Now our suggestion is to add the link to your organisation page on the Good Exchange rather than your project. Now the reason for this is that ultimately your project will become fully funded and eventually people won't be able to donate to your project. If you link them to your organisation page at any given time that page will show the projects you're running so that people can have a look and choose which one to donate to - for example if you're running maybe three projects at the same time. So add the link here to your organisation page on the Good Exchange and then click Save. Once you've done that you can test your donate button. So anyone clicking on that button will immediately come through to your organisation page and this is essentially what they see. This example is our applicant organization Young People and Children First and you can see there that they've got two projects available to donate to- the other one is successful and the person coming through can choose which one they'd like to visit and support. OK so another thing you can do is you can set up auto replies to anyone messaging you. You can have an instant message function on your Facebook page. Now Marina we'll talk a little bit later about Facebook messaging, I'm going to show you how to set up auto replies to those messages. So first of all what you want to do is go to the very top right of your Facebook page and click on settings and on the left hand menu choose messaging to bring us into to the messaging section. What you then do is scroll down to where it says response assistance to begin adding the text for the automated messages that you'd like to add and ensure each of these little buttons is set to on. Now the first one here you can click on the change button and using this one you can send an instant reply to a visitor when they message you so you can see we've set up here a little thank you for your message we'll come back to you as soon as possible just so you're acknowledging that they've messaged you especially if you're not available on the page at that time you're maybe away from your computer. The next listing here is show response time and clicking change on here will allow you to set a length of time on how long it might roughly take you to respond to a message. So we've added we will typically apply in a few hours but we should see the message within the day but just in case we're busy. So you can set that to any length of time that you would like. The next one is where you can set up an instant reply to a visitor whilst you're away from your page. So someone sends you a message and you want to really acknowledge that you can add a little auto message in there to let them know you'll get back to them. And the last one here again click the Change button to set where you can add a greeting for visitors to see before they even start typing a message to you. So they open their message board and they can see this little greeting essentially. And we've added thank you very much for getting in touch with us please send through your questions. OK so the next thing I'm going to show you is how to pin a post to the top of your Facebook page again Marina looked at that a little bit when she was showing you the layout of the page. So what does it mean to pin a post. Well essentially Facebook will allow you to choose a post that you've already published on your page and pin this to the very top. And this will stay in place until you choose to remove it or change it. So why do it? Well basically it's something for visitors to look at straight away as soon as they access your page. It will be highly visible because it's right at the top of your page. You can add a key message so something you really want people to see something your organisation is doing that you want to make people familiar with. And it can generate quite a lot of engagement and a relevant audience. So people seeing the pinned post will act on the post, so they'll like it they might share it they might comment about what you're doing. So it's a really nice way to encourage people to engage with your page. So how to pin a post. So quite easy you find the post that you'd like to pin on your page and there's a little menu on the top right of every post. Its got three little dots it's called the overflow menu and you click on that menu and then select pin to top of page from the list that becomes available. Once you've done that you can look at your page again and you'll see that this post has jumped to the very top of the page and it's now got a little pin symbol on the top right-hand side. So from that point on anyone seeing your page will see this post first at the very top. OK I'm now going to pass over to Paul who's going to talk you through using Facebook video. Hi everyone so Marina highlighted earlier the ever increasing importance of video in Facebook promotion and they say a picture paints a thousand words but actually somebody worked out in a recent piece of Forrester research that a one-minute video is actually worth one point eight million written words, so very powerful storytelling. It's the kind of content that encourages emotional response it's very engaging it provokes a reaction. It's also a great way to reach out to new supporters to give them a chance to see how they can get involved you can capture the moments as they happen live and finally as you'll see with the video library feature you can actually upload the video once and then reuse it in multiple different posts so it's very efficient in terms of content. So let's now look at how you actually create video content. So assuming you've already got a video recorded this is from a desktop viewpoint this is how you upload any video. It looks pretty much the same on mobile you click on the photo / video icon and then select upload photo video and then click open. And then the next step is to add some more details firstly it asks for a title so you can specify a title there at the top and optionally add a description and Facebook will automatically pick what's called a thumbnail. Basically an image that goes with the link to the video one that will appear with the play button. And we'll look at how you customize that in the next slide. Also note that you don't have to actually publish straightaway you can just save it as a draft and then go back to the video library later and we'll look at those two in the next slide. So basically you can see 10 thumbnails that it's picked out at various points in the video so you can go and click on thumbnail and then browse through those auto-generated images or you've got the option to go for a custom image maybe you've got something already saved on your machine that would go better with the video and as I say instead of having to publish straight away you just say save as draft and what you need to do is go to the top of your Facebook page where it says publishing tools and select from the menu on the left the video library option and you'll see all the videos you've uploaded at some point in that section there. So you'll see any that are draft with a yellow button and the other live ones will be green and you can just simply at some point go to edit video and then choose to either schedule it to go out at a certain time you specify or go out straight away. So there's lots of great options there. OK thanks Paul just a question we've had a question in about pinning posts just while we're swapping over and the question was how long does a pin post stay at the top and the pin post stays at the top until you put another pin post on or you take it off. Yes you've got two options you can unpin it completely and things just go back to normal it will show your most recent post that you've published at the top or you can just go to another post and select pin post and it takes the place of the one that you had in before. OK so the next thing we're going to look at is creating draft posts and publishing them and scheduling. Now essentially you can create a draft post on Facebook at anytime and you can choose whether to publish it straight away or schedule it to be published on a later date or time. Now scheduling a post can be very useful as you can publish the post at times when for example your organization is closed or you're off on holiday you're away at an event somewhere but you want to keep people engaged with your page. You're maintaining a presence on the page at all times so it's a really good activity to do. So to get started first of all with creating your draft post select publishing tools at the very top of your Facebook page and then click drafts from the left-hand menu and then create. So we want to start creating our draft. The next thing to do is to start typing the content of your post in the box provided. Make sure to tag any relevant pages in your post which we will cover later on and include a link for people to act on as a call to action so give them something to do. Send them through to your Good Exchange project or your website. Click photo and video to add a photo or video to the post, it's a very good thing to always add a photo or video to a post so that there's some kind of visual appeal there as well to attract the eye of any visitors. OK so I'm just popping back to looking at creating a draft post so we've set up the content here and we're adding a photo you can see we've added one there of this applicant organisation and then it's just a case of clicking save draft to save your new post. Once you've done that your new post will now be displayed in your list of drafts and you can see it at the very top there and these are some other drafts we've created before. OK and then you can choose to publish this draft immediately or schedule it so what we're going to look at first of all is publishing it immediately So all you need to do is tick the box against the post just here and then select actions and publish. It will ask you are you sure you want to publish yes you do so please click on the publish button here and then automatically it will show up on your Facebook page So that's publishing straightaway. Alternatively what you can do is schedule your post to be published at a later date or time as we discussed. So in this instance we're clicking the box against the drafts here selecting actions and then schedule and then it gives you a little box where you can choose the date and the time that you would like to schedule your post to be published and then you're clicking schedule here. OK once you've done that the post will then move to the scheduled post list on the left hand side here and it will automatically publish itself on the chosen date and time that you've added. Now one thing to note is that when you've added a draft and you've used it either by publishing it straight away or by scheduling it to go out it will disappear from your list of drafts. So if you want to schedule another post with the same content you'll need to create another new draft. But what you can do to find the content that you used before is go into published posts in the menu here to see and copy the text from posts that you've added before and use it again. It's a good idea to be scheduling posts as often as you can on a regular basis because it helps you maintain a presence on your Facebook page and it always keeps your audience engaged. So if you can take some time aside even if it's maybe half an hour one day to set up a few scheduled posts to go out sporadically through the week. OK so talking about tagging when we were setting up the draft post we looked a little bit about tagging other organizations and people into our posts so we're going to have a look at that now. So what is tagging well essentially what you're doing is you're using the @ symbol before the username or page name to address a particular account or page. So for example here a little line in our post that we are creating might be Donate to our project @thegoodexchange and @thegoodexchange is our username on Facebook. Now why tag them? So when you do this when you add this tag the account that you've mentioned will receive a notification to see that you've talked about them so then they are more likely to see your content, come through to your page and engage with you as an organisation. It's a really good way to reach people who are relevant to you and to generate more engagements and it allows you to give a little shout out a little thank-you to other pages that have maybe engaged with you before. So tagging in a Facebook post whilst we're creating the posts that we were looking at previously. You can see that when we were creating our post here we put in the @ symbol and we started to type Citizens Advice and then an A we were looking for Aylesbury Vale. And you can see what Facebook has done is start to find the Citizens Advice that it thinks we might be talking about. And what we're doing is we're clicking on the one that we want to mention. Now it's important that you do click on the selection the person you want to mention if you don't they wont be notified that you've mentioned them. But if you click it correctly you'll see it turns blue in the post and that means that that tag has worked. Now when creating a post we recommend that you only add one to two tags each time. The reason being you don't want to distract from the message that you're putting across too much by listing a whole load of different pages. So just a couple is a really good amount to use. So as well as tagging people in your post itself what you can also do is tag people and pages into posts that you've already published by tagging them into an image or video that's on the post. Now this can be an ideal method of tagging people if you'd rather notify a number of different people or pages because using this method you can add up to 50 tags. So in the example below we're going to tag another page onto an image that we've added this one here on one of our posts. So the first thing we need to do is find the post. This is the image that we want to tag people to and we're going to just click on the image. As soon as we click on the image you'll see this little box pop up and you've got tag photo on the right hand side. So click on tag photo and then click anywhere on the image itself. When you click on the image you'll see this little pop-up box come on and you've started to type the name of the organization that we'd like to tag. Again we've put an @ so we've started to type the name. And you'll see again that Facebook is providing us with a selection and we're going to choose the one that we do want to tag. Again you must make that choice or a notification will not be received by the tagged individual. As soon as you click on it you'll see their name pop up in a little kind of a speech bubble type thing on the image itself and you'll also see their name , the name of the page pop up into the contents of the post as well so you'll know that the tag has been successful. So that was tagging onto an image and the next example we're going to tag another page onto a video post that we've added. So to do that we're going to have a look through our videos first to find the one we want to tag someone to. So we click on the video tab on the left hand side of the menu. Find the video you want to tag and we're choosing this one here and click on it. Once you click on the video this box will pop up and you'll see that it's got some video details on the right-hand side here and what we're going to now do is click in the write a comment box Now when you're clicking into the write a comment box this is where you're going to tag the page that you want to connect to this video. So we've started typing @thirdsector and then yet again Facebook is finding the correct page for us and we're clicking again on the page we want to tag. Again you must always choose which one. Once we've done that again as before you'll see that it turns blue so you know it's been successfully tagged and then just click on return on your keyboard and you'll see that it's added these little tags we've added @thirdsector and @thegoodexchange we've tagged both of those in and this will now display as a comment against this video post and both these pages that we've selected here will be notified and they'll come through to have a look at our video. OK so I'm going to pass you back to Marina and she's going to start talking about how to build your audience on Facebook starting with liking sharing following and messaging. Right so I'm going to start with Facebook Likes so interestingly I didn't know this the Facebook like button was first enabled in February 2009 so most people know about Facebook liking but in detail what it does is it's a way for you or your followers or your organisation to appreciate someone's link their page their status their videos without having to say anything because all you have to do really is click on the button. So if someone clicks or taps below a video on your page you'll also get notified that they liked it and anyone else who can see the video will be able to see who has liked it. You can also like things on other organizations Facebook pages on behalf of your organization and if you start doing that if you like other organisation's pages or their content it's possible that they'll like your pages and content back and that's one way that you can start to build up your audience. So I'm going to take you through how to do liking for an organisation point of view because if you want to like as an organizational page first of all go to the page you want to like so this is liking something as your organisational page rather than as your personal profile. So go to the page you want to like so here I've selected Charity Week UK I want to like that as the Good Exchange. Again click or tap the overflow icons below the cover photo so you can see I've got the 3 icons and I get a little pop-up box and you can see that one of the options is like as your page. Now in this case I'm only managing one page the Good Exchanges but if you manage more than one page you'd actually get a drop-down list here of pages that you could choose from to like Charity Week's page as so you can see here it says like Charity Week UK as your page. Likes will show up in your pages timeline do you want to like Charity Week as the Good Exchange. So I click on submit then as the Good Exchange I will have liked that organisation's page rather than as myself Marina Stedman. You can do exactly the same thing to a post a video or a photo as your page. If I go to the page again Charity Week with the content and scroll down to and I've got a post here that I want to like as the Good Exchange make sure you're liking as your organisation or not yourself. You'll see on the right hand side you've got a little icon there and that one is me. So if you've got a profile photo it'll be your profile photo if you click or tap on the photo icon it will drop down and you can see that's me and then I've got the Good Exchange so you have to make sure that you select your organisation rather than yourself before you do any liking on a post a video or a photo. So then click or tap if you're on a mobile on the icon and you will have liked that photo or that post as your organisation Now if you want to see what your organisation has liked go to your organization's page go to the right-hand column if you scroll down you'll see pages liked by this page and you'll get a list and it usually shows between three or five organizations that you're liking in that column. If you click on the right arrow there you'll then get a list of all the organizations that you're liking as your page so you can see here these are all the ones that we liked and you can unlike them or we like them as you like. If you want to see the posts from pages that you've liked as your page go to your page scroll down and you can see on the right side you've got this see pages feed. So if you click on that you can see all the posts from pages that you've liked and if you want to see who's liked your page or things on your page go up to the top menu and you'll see notifications there you click on that you'll get a list of notifications of everyone who has liked your page or things on your page. Now as well as liking pages your page can select pages you've liked to feature. So if you saw at the top where I was talking here about pages liked by this page you can actually choose which pages appear in that list. You can show up to five pages at a time and if they don't all fit they'll rotate. So to do that click on the Settings box at the top of your page and you'll see on the left-hand side a list click on featured in the left-hand column then a thing will pop up and click on add featured likes and then what you'll see here is a whole list of all the organisation pages that you're liking so you can just scroll down you can click on the check box there of which ones you want to have as pages you feature. So you might want to use this for example if you've got some active fundraisers or some fundraising organisations or some sponsors or donors and you might want to feature their pages on your page. So then what happens is those featured pages that you've picked will replace the random list that was appearing under pages liked by this page. If you want to see or change your featured likes do exactly the same but then you'll have an edit featured likes box there and you can just click on them. So that's liking the other thing that you can do to start to build your audience is what's called sharing so sharing is more used to distribute comment and share pages post links videos from practically anything events on an organization's page. So sharing could be an individual sharing an organisation's or another individuals posts images videos or an organisation sharing another organisations. And the difference between sharing and liking is it really adds more value because on a share you can add comments and the comments that you make appear on that users page or in their profile. So the sharing icon which you'll see everywhere on Facebook is this. So any any post or image that has this underneath it means you can share it. So if you want to share something in Facebook first of all make sure your sharing as your organization so look at the liking section where I talked about that. Vlick or tap on the share icon which could be on your page it could be underneath the post a video it could be on an event and the box will pop up that says say something about this So you might want to type something in there I'm sharing this because it's a fantastic event or I had a brilliant time with this organisation. So again if you click on the down arrow where it says share on your timeline you'll get a pop-up which advises you to choose how or where you want to share it. So here I might want to share on a page that I manage for example if I want to share it as the organisation the Good Exchange. Or I might want to share it first on my organizational timeline. So then click on post and that will be shared. So now moving on to following so following is different for a personal profile or an organisational profile, If you're in your personal profile and you friend someone so you make friends with someone who you know you will automatically be following them which means you'll automatically be notified about things they do. You can also follow pages so businesses or organisations or brands so going back to my Cristiano Ronaldo with 122 million followers anyone can go on and follow a page and you don't have to be their friend as long as that page allows anyone to follow them, As an organisation you can also follow people or pages which helps you to build up a following of your own. And when you follow someone or a page you might see updates in your newsfeed if Facebook decides to prioritize them and if you like a page you'll automatically be following it .So there's there's a lot of things going on with following and pages so if you want to follow a profile or page just go to the profile or page and click on the follow icon wherever it appears you can follow it Click on the down arrow again next to following which will appear and if you want that page or those posts to be at the top of your page and you can select see first which then helps you to see posts from specific people or pages at the top of your newsfeed. So it helps to get round Facebook then choosing what it wants you to see based on what it thinks your priorities are Now the final way to get in contact with people is messaging Misha did talk a bit about messaging and how to set up scheduled messages or automated messages but one of the things that you will find if you've got an active Facebook page and we find a lot with the Good Exchanges we get messages in from our users and from prospective users coming in through Facebook. So to receive messages from your people like fund raisers and donors you have to first of all turn on messaging. So to turn on messaging go up to the top which we showed previously go to settings and messages click on edit and select the button "allow people to contact my page privately by showing the message button". So when you tick that box and you save changes you will see on your page that you've got the send message button. Now you might not actually see the send message button if your administrator logged in because we found this yesterday so you might have to get someone who's not an administrator to test it to make sure it's there. But what it means is that underneath your Facebook cover anyone who's visiting your page will be able to send a message to your organisation page. The messages will appear in the Inbox which is at the top of your page so if you've got a message you'll get a little number in there in a red box. So now I'm going to hand over to Paul who's going to finish off Facebook adverts. Thanks Marina am conscious of the time now so it's going to be a brief look we're going to cover this in more detail in a future webinar I think. So will just quickly go through some of the advantages if using them. Facebook has its algorithm which basically determines how often people see content. Even if they've like a page they may not see everything that you do because they're there for their friends and family so ads are a way to reach out also to your existing audience as much as to any new potential audience that matches the interests and the profile that you're looking for. And obviously in the end it can increase the number of likes you get and also drive traffic through to your website. So I recommend if you're going to set up an advert account yes you can do it from a personal account but it's better to create a team account if you like using business manager. Business. facebook.com. It's a simple step up wizard you just need to put in the the details required takes five minutes and you have an account up and running. The next slide just briefly touches on some of the reasons why , how it all works the mechanism etc so you'll see the posts there and they appear with sponsored. You set the budget and then there's a bidding process where you determine how much you are prepared to pay for each click on a link or offer the reach it gets to and as point six there says if you're not sure what to bid Facebook through the boost post option can actually do this for you and help you get started. So that's the example we used so if we go to the next one. This is one other point as well to say that you can set a maximum limit for the account so as soon as you've got the payment details on there you can just say the top spend is fifty pounds or whatever so you don't suddenly find you're getting billed by Facebook because the ads have overrun so that's just a reassurance thin. And yes the two two options so you've got the standard Facebook Ads manager on the right there but just to get started with existing content you've already got you can boost the post. It just means take the existing one and show it to additional people you specify. How does that work well basically each post that you've put onto your Facebook page will have the boost post option. You click on that and it gets you to choose one of three options that people you choose through targeting so you can say age demographics people who've liked your page or people who like page plus their friends and that's usually a good option to take just a couple of things there make sure there's less than 20% text on an image that you use because that will restrict how many people it's seen by and when you're ready click boost now Facebook will approve it probably within 20 minutes and you can move on. So here's a few spending guidance things I haven't really got time to cover all of these but yes do you set yourself a maximum a limited amount per month. Always boost things that have already got some engagement that will be more cost effective and you can see anybody else's ads at any time by visiting the page looking at this section called info and ads. So they'll give you an idea this is one from the Good Exchange of what kind of ads are being run So I think we're absolutely perfectly on time that's the end of everything we wanted to cover I know we covered an awful lot and thank you very much for joining if you've got any feedback or suggestions for other webinars then do let us know. Thanks very much everyone

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